Apple could launch a new $ 200 smartwatch with the same strategy as the iPhone SE.
The original news came from the @Komiya account on Twitter, the source that had released drawings and pictures of Apple products. Apple’s new watch is expected to be called Watch SE, priced at $ 200 – the lowest of all smartwatches of the US tech company. The product will replace the Apple Watch Series 3 released in 2017.
Like the iPhone, the Apple Watch SE will be sold in parallel with the upcoming 5 and 6 series. Products can use the old design with thick screen bezel but will be upgraded to S6 and W4 chip, newer than the 5 series. 16 GB of internal memory, Bluetooth 5.0 support. The chassis only has an aluminum case, not a steel case. The Digital Crowm dial is integrated with the Haptic Feedback vibrator. The formula for creating this cheap smartwatch is similar to the iPhone SE 2020.
According to Slash Gear, the appearance of the Watch SE is justified. The starting price of $ 399 for the Apple Watch Series 5 is more than double the expected price of the low-cost version. Meanwhile, the configuration of the series 3 is outdated and difficult to meet the new features.
The arrival of the cheap SE version promises to consolidate the number one market share in Apple’s smartwatch segment. According to statistics from Counter Point, by the end of the first quarter, Apple Watch accounted for 51.4% of the global smartwatch market share, while the second company – Garmin – got 9.4%.
It’s not clear when Apple will launch the Watch SE. Most predict that a new product will appear in March next year, instead of launching at the same time as the iPhone 12 and Apple Watch series 6 in the second half of 2020.